More People Choosing Kosher For Health Reasons
 

An ancient diet has become one of the hottest new food trends.

A growing number of supermarket shoppers are going kosher — not for religious reasons, but because they are convinced the foods are safer and better for health.
Kosher foods, which must meet a number of dietary and processing rules to comply with traditional Jewish law, are the fastest growing ethnic cuisine, reports the market research firm Mintel. Sales of kosher foods reached $12.5 billion in 2008, an increase of 64 percent since 2003.

Reflecting the growing interest, Manischewitz, a major kosher food company, held a kosher cook off last month in Manhattan. It featured five chefs from around the country who prepared dishes with the most traditional of kosher-recipe ingredients: chicken broth.
Four of the chefs do not keep kosher but look for certain kosher products in the supermarket. One of those is Julie DeMatteo, a 68-year-old grandmother from Clementon, N.J., who is not Jewish but regularly shops for kosher foods. She believes they are more closely monitored during their processing and “more consistent in taste,” she said.

According to the market research survey, 62 percent of people who buy kosher foods do so for quality reasons, while 51 percent say they buy kosher for its “general healthfulness.” About one-third say they buy kosher because they think food safety standards are better than with traditional supermarket foods. Only 15 percent of respondents say they buy kosher food because of religious rules.

“We see consumers looking for a convergence of ethics, supervision and quality to general health and wellness,” said David Yale, chief executive of Manischewitz.

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